Take No Prisoners identifies two major problems. The first is that Democrats have created "victims" in society but have cleverly managed to convince many people that it's all the fault of Republicans. The second is that Republicans fail to get their message across to voters.
David Horowitz calls Democrats "missionaries" who are out to fundamentally transform America into a utopian, socialist nation the Founders would not recognize. They don’t want a better America; proof of this is the words coming from the mouths of Democrats and in the repercussions of their policies.
Although Democrat control of American inner cities for decades has led to disastrous results, this fact is often lost on voters. Horowitz laments Republicans allowing themselves to be characterized as cold and uncaring when it is Democrat policy that has failed. Democrats continually promise that they still hold the answers to the nation's problems. And they get away with it.
Horowitz says that solutions to every problem can be found in conservatism. But, since Republicans don't operate with missionary zeal, they frequently fail to garner enough votes. They believe problems will be solved by rational means and prudent legislation. This is not wrong, but it also isn't inspiring to voters.
Republicans can get their message across and change the conversation by using strategy, unity, and compassion to win over the independent political middle. They could even persuade some Democrats. David Horowitz's battle plan involves bringing more emotion into campaigns. Republicans logically and sensibly explain their intent and methods to voters, but Democrats win elections because their more emotional methods resonate with voters. Horowitz explains how to change the narrative in a principled way, without the dishonesty Democrats repeatedly exhibit.
Horowitz's tactics include putting the opposition "on defense" and throwing their failed policies in Democrats' faces. Minorities and the poor, the middle class, and everyone else have been harmed by liberal policy. This needs to be stressed over and over until the public understands it to be true.
According to Horowitz, the Tea Party is "the most important political development in conservatism in the last twenty-five years and is possibly the last, best hope for our country." He says those on the right need to get over tactical differences and unite to "defend the Constitution that has been shredded, a culture that has been betrayed, and an economy that is heading for bankruptcy."
(Regnery Publishing, 2014, 202 pp., $27.99)